Many other fourth-division teams could only dream of drawing in such big-name commercial partners.ĭeals with United Airlines, Stok and Betty Buzz have been announced since promotion and are evidence that Reynolds and McElhenney are successfully getting their message beyond the field.
Beyond its loyal supporter-base in Wrexham, it is relying on the star appeal of its owners and ongoing interest in “Welcome to Wrexham” to bring in sponsors like TikTok and others.
But more money will be required to build on that success. Their $2.5 million takeover in 2021 has been followed with relatively big-money signings and investment into the stadium, leading up to a long-awaited promotion last season. It had to be if Reynolds and McElhenney were to generate the level of interest required to make their ownership more than just a self-funded passion project. Because, with Wrexham, it is about more than soccer.
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